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Marketing unveils the definitive guide to the UK's most powerful marketers.
Oil & Gas UK has called in MHP as the trade association looks to engage more fully with the public...The agency has been brought in following a pitch process revealed by PRWeek , amid fears that the sector is 'widely misunderstood'. Trisha O'Reilly, director of comms at Oil Gas UK, pointed to previous experience that MHP had in the sector as one contributing factor towards its pitch success. She ...
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
Friendly' drive, will fall foul of consumer complacency, according to new research....behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative ... " increasingly elicited responses such as, "I've had enough of green". The research was conducted ... "more worrying green saturation" was taking place. The research recomends companies "take on each ...
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital.... MAYBE - KARL GREGORY, UK MANAGING DIRECTOR, MATCH.COM Wang is in a position to see the great work being done in digital marketing innovation in the UK. However, the UK still suffers from a lack ... , EUROSTAR) The UK leads the way in marketing in general - it's hard to isolate digital any longer ...
The mouthpiece for the UK's offshore oil and gas industry is on the hunt for agency support, amid...Oil Gas UK, the industry's trade association, is inviting shortlisted agencies to pitch next ... by PRWeek, reveals that Oil Gas UK's board believes that the industry is 'widely misunderstood ... to widen public engagement, with those appointed required to present to the Oil Gas UK board in Aberdeen ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a 1% fall in value to $43bn. HSBC is the second most valuable UK brand, but its value decreased ...
The UK's most desirable media companies to work for are Twitter, Google, Channel 4 and Facebook...to caring for its people, according to the survey conducted by Work Research. Some 69% of leaders believe ... potentially exposed to future instability and uncertainty. The research did find that optimism in growth ... in the same month Facebook filed its IPO and potentially made many well-known faces in the UK media scene ...
industry's value to the UK economy....of the poultry industry s value as an essential part of UK agriculture and food production. BPC chairman John ... of the industry s valuable contribution to the UK economy, environmental protection, workforce skills and food ...
-regulation of UK marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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