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CANTON, PA: Veal USA, formed by US veal producers, is planning a national campaign to promote veal consumption and to answer concerns about the treatment of veal calves. The campaign will be handled in-house, though Veal USA is considering taking on agency help for a spring celebrity chef tour.
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...
WINNER Aborted Maiden Cruise of P&O Cruises Superliner Shandwick International The maiden voyage of P&O Cruises' new superliner, the pounds 200 million Aurora, on 1 May 2000 was prefaced by two weeks of concentrated promotional activity, the climax of almost three years' publicity work ...
palm trees. On the mobile, and currently featuring in Oasis advertising campaign ...
of budget on supporting it with advertising and media relations. According to Reynolds, media ...
and introduce additional services such as international coverage. The calls have significantly reduced ...
medium for companies to run branded quizzes, promotions and advertising. Traditionally, Cityscreen ... to PR, advertising and sales promotion agencies. Objectives To raise awareness ... and Mark Lamarr, the company also sponsored the award for Best Advertisement Campaign. To mark this ...
s music festivals. Festivals 98 goes out with the Guardian this Saturday. Another million copies...The Guardian has joined Virgin Megastores for a second year to publish a guide to this summer s music festivals. Festivals 98 goes out with the Guardian this Saturday. Another million copies are to be given away free at festivals and Virgin Megastores. ...
of sales promotion and advertising agencies have become more involved with CRM. In June 1997, Saatchi ... , focus group research carried out by Research International for BITC, reveals a problem that needs ... , Kimberly-Clark decided to celebrate the 25th anniversary of its Andrex puppy advertising with an on ...
, territory traditionally occupied by advertising. Strategic planning has been a mature discipline within advertising for over a decade. Advertising planners are not only veterans in relative terms, they also speak with the might of massive budgets behind them. And, when the advertising planner ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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