Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
of the new model at Goodwood Festival of Speed, before its release this summer.
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Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...
Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned ... . Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ... and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...
Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
