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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

recounted to an International Advertising Association room about his personal trials when he had acquired ...

MediaCom partners with InMobi to develop mobile campaigns

MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ...

Missing People asks viewers to pick up the phone

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

Lessons from The GREAT Campaign

small localities and grand international locations, with materials small and large, adapted ...

Media Bitch's Diary 24 May

to head off to a week's shooting this weekend. Headed by managing director of IPC Advertising , Charlie ...

Experian kicks off £6m media review

. It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian ...

Jordans & Ryvita calls £6m advertising pitch

to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...

WPP appoints Deborah Kerr to head Team News

the News International business....as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... appointed last month to handle the consolidated 28 million News International account. ...

AAI axes creative treatment to streamline pitch process

Agency Assessments International, the pitch consultant, is ditching the traditional pitching

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.