28 May 2012
| by Sarah Shearman
The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's
28 May 2012
| by Daniel Farey-Jones
It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles.
The airline, one ...
), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...
28 May 2012
| by Sarah Shearman
, was recently named Cannes Lions Advertiser of the Year.
Follow Sarah Shearman on Twitter @Shearmans
...
28 May 2012
| by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'.
The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
28 May 2012
| by Sarah Shearman
it had used since it first advertised on TV in 2010.
Follow Sarah Shearman on Twitter ...
25 May 2012
| by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May).
It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...
24 May 2012
The advertising industry should come together to hammer out a better deal for working mums, Gail...as client-facing, with just as long hours as ours.
But compared with other industries, advertising ought ...
24 May 2012
to the possibilities.
While major advertisers began planning their Olympics campaigns two or three years ago ...
.
Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ...
, advertisers have neither the time nor the resources to be involved with both.
Perhaps few realised ...
24 May 2012
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...