AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
". In addition there will be press, taxi and online advertising, which will feature the tweets with the "blog ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
of global advertising strategy and creative excellence, at the Cannes International Festival of Creativity ... 's recent TV advertising campaign centred around puppets styled as fashionistas and used the strapline ...
Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users
TripAdvisor launches online ad challenge
07 Jul 2010 | by Jacob Mathias
and September. The competition is open to all European travel brand and advertising agencies in Europe. The winner will receive 250,000 in CPM advertising media value which amounts to about 10-15 million page views depending on the advertiser's overall objective and target audience. Martin Verdon ...
Mediasense hires first head of digital
09 Jun 2010 | by Mark Banham
and Graham Brown, group development director at Aegis Group and managing director of Carat International ...
Maxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development director, Karen Kaufman, on new business development and pitch coordination. She will be based in London ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
-style advertising features an array of British iconography, including bowler hats, umbrellas, red telephone boxes ... new advertising campaign that communicates the anticipation and excitement of betting." The ads were ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
included AlmapBBDO Sao Paulo, which picked up the accolade for agency of the year. Nike won advertiser ...
Media: All about ... Cinema advertising
30 Apr 2010 | by Alasdair Reid
cent of UK cinema admissions and its advertising contract is currently with DCM. When it shifts ... advertising market." - Pearl & Dean will now be able to make the right sorts of investment to serve a market moving towards digital copy distribution and 3D production. ADVERTISERS AND AGENCIES - Simon Willis ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
on advertising rather than properly rewarding and incentivising risk, innovation, time investment or excellence ... to ignore its potential to deliver value to advertisers. Agencies need to become ideas portals as well ... . - Take stock of the advertiser/media owner relationship Agencies are increasingly looking redundant ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
