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BA harnesses Facebook to help Brits home for Olympics

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles. The airline, one ... ), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...

Barclaycard returns to TV for PayTag campaign

The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...

Toyota launches digital teaser campaign for its latest sports car

of the new model at Goodwood Festival of Speed, before its release this summer.

Pepsi Max unites football and music stars in Facebook app

showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ... and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

internal communication and engagement as external. Then there's the explosion of social media. 'When I ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ...

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

Lufthansa introduces Berlin routes

radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ... sold its loss-making UK regional and international airline BMI to International Airlines Group ...

Google's Schmidt says he 'disagrees' with EU competition concerns

on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...

The changing face of music tie-ups

, through the UK summer festival schedule, providing co-branded digital content. Heightened credentials ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.