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Total Media will be responsible for managing digital display advertising across consumer sites ... . "Our specialist media planners will collaborate with our internal digital teams to ensure that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
Digital advertising revenues at Associated Newspapers will exceed print advertising revenues...are struggling to offset the decline in print media and a tough print advertising market with digital revenues ...
MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all ... the competition and News International has hired promotional staff to sell the paper during the tournament being ...
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
to head off to a week's shooting this weekend. Headed by managing director of IPC Advertising , Charlie ...
print advertising revenues and the cost of promotional activity across its digital business ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted ...
The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media...RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising ... though to ensure confidentiality it will not reveal results at an individual advertiser level. Created ... is intended to provide examples of creativity in radio advertising through an ad library that can be searched ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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