Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
. It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian ...
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Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
, through the UK summer festival schedule, providing co-branded digital content. Heightened credentials ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
WPP appoints Deborah Kerr to head Team News
24 May 2012 | by Sara Kimberley
the News International business....as an integrated agency with a single P L and be part-located at News International's offices in Wapping. Before ... appointed last month to handle the consolidated 28 million News International account. ...
AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
Agency Assessments International, the pitch consultant, is ditching the traditional pitching
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
advertising account....was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...
Howard joins Fold7 as planning chief
24 May 2012 | by Sara Kimberley
At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike. Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
