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Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

by the Advertising Standards Authority (ASA), after it received complaints about its sexual content....and therefore its advertising must contain some sexual content but it did not consider it to be explicit ...

Dove seeks 'brand love' with strategic shift to Facebook

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

and Tesco are international if not global and increasingly globalising their operations. It s a question ...

Playboy 'press to play' by DDB Paris

10 May 2012 | by Staff

In October last year, DDB Paris won the pitch for Playboy Fragrances international communications. Playboy is launching a range of shower gels, body sprays and, later this summer, fragrances. ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

10 May 2012 | by Rachel Barnes

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...that is evangelical in tone and delivery, his audiences are rapt. In a speech at the Cannes Lions Festival last ... Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted ... advertising campaign is expected to start filming in London this week. Previous films stars including ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes...When it comes to understanding how advertising works, we know that what people feel about an ad ... questions about ads? In fact, as well as being central to understanding whether advertising works, asking ... , as advertised by the latest variation on the Oxo family, with fatherly advice being dispensed via an internet ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Skyn condom ads safe after ASA throws out complaints

02 May 2012 | by Matthew Chapman

The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising ... to the issues raised around advertising sexual wellness and did not try to align itself with controversial advertising practices. Instead, it argued the advertising was intended to communicate its new product ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

contact Lisa Lione at lisa.lione@haymarket.com Full list of nominations Customer insight ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

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