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The changing face of music tie-ups

, through the UK summer festival schedule, providing co-branded digital content. Heightened credentials ...

Entertainment: Lappset happy with angry approach

Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...

Brand Manager of the Week: Malcolm Parkinson

it says on the tin'. Do you have a marketing mentor? Bill Hewins, vice-president, international ...

Apple cements most valuable brand status as UK's giants slide

and Tesco are international if not global and increasingly globalising their operations. It s a question ...

Consumer: Lego builds brand quality at St Pancras

Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St...Campaign: World's Tallest Lego Christmas Tree at St Pancras International Client: Lego/St Pancras International PR team: Bright PR for Lego; Place PR for St Pancras International Timescale ... for St Pancras International. It also displayed posters around the station promoting the switch ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... international expansion and long-term investment in quality communications and innovation. Yes ...

18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand...global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...

Procter & Gamble consolidates Pampers European and UK comms

of sluggish economic growth in the West, higher costs for raw materials and internal restructuring. P G ...

Brand Manager of the Week: Natasha Whiting

to the Burning Man festival. What was your finest hour? Seeing Clothes Show Live boss Gavin Brown in a ...

Helen Edwards: Get personal with your brand

by three Cambridge graduates who asked customers at a festival to 'vote with their empty bottles' whether ... Reed, Adam Balon and Jon Wright are still going out to sell the drinks personally at festivals ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.