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Brains supports Welsh rugby at the right time

. In the build-up to the autumn internationals, coverage of the brand was generated thanks to commemorative ale ... ban on alcohol advertising. To combat this, 'Brains' was replaced on the rugby shirts with 'Brawn ...

Profile: Music to her ears - Jacquie Chalmers, co-founder, Amazing

first sponsored the Reading Festival. 'Jacquie really took up the charge to position Carling in its new ...

GetLive set for O2 festival unveiling

party at the O2 Wireless Festival in Hyde Park on 29 June.

Egypt tourist board seeks agency

It is understood to have held preliminary discussions with a number of agencies for a combined PR and advertising contract but has yet to hold a formal pitch. The Egyptian government also wants to raise awareness of its investment in security and its improvement schemes, such as the clear ...

City & Corporate: Hogarth boosts transport team

Express. From 1995 to 1998 Noblet worked at British Airways where she was most recently international ...

Festival fever

Chime-backed agency Resonate is promoting Lovebox and Park Live, a brace of festivals taking place...Lovebox is curated by the band Groove Armada and will be held in Victoria Park, Hackney, on 23 July. This year will be the festival's third, having previously been held on Clapham Common. Resonate is also promoting Park Live, a three-day festival in Brockwell Park, Lambeth, from 10-12 June. Acts ranging from ...

Connectpoint in Flent acquisition

advertising, PR and interactive companies into Connectpoint Group, under founder Steve Rodgers. The 18 ...

One&Only brings in specialist duo

The Kerzner International-owned company has called in start-up outfit Mango PR to promote the brand to travel journalists. The Communication Store, meanwhile, is targeting fashion and beauty editors to promote facets of One Only's offer, such as its hotels' luxury spas. One Only PR director Julia Record ...

Media Analysis: Runners head for the mainstream

With preparations being finalised for this year's London Marathon, Richard Cann discovers

Mantra promotes indie downloads

Mantra has been engaged following a three-way pitch to promote the venture to music fanzines and the wider music and lifestyle press. Initial PR efforts will centre around a festival, which is planned for this summer. Although TuneTribe has not decided on the venue, it has been speculated that the festival ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.