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Technology: The Week in Technology

international PR campaigns for O2 and BlackBerry. At Mi liberty she will be responsible for directing strategy ...

Orange in revamp for brighter future

service roles folded into internal and external comms. But some staff are expected to lose their jobs ... 'internal comms, brand and culture', 'core comms consumer', 'core comms business' and 'CSR'. On top ... leader. Two digital gurus are to be hired, working within the internal and the external consumer teams ...

News Brief: Orange appointment

, internal comms, internal brand and CSR teams, having held an interim role. He will head up the 25-strong

News Brief: Hudson Sandler appointed

profile among the international financial media. The account will be headed up by Hudson Sandler's CEO

Former Virgin Mobile chief joins Orange board

The move, the first time Orange has given a comms role board-level seniority, comes as the company attempts to reassert its values. Day takes the role of chief of staff and comms, leading both internal and external comms functions. He will link up with former colleague Tom Alexander, who started as chief ...

Edelman recruits Intel veteran in US

for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...

News analysis: The PC 'bad boy' shows soft side

to have worked hard at the 'softer' side of things internally. The new comms approach suggests that ...

Media Relations: Software vendor eGain in PR push

'We have a very powerful and referential customer base and the challenge is to leverage these references,' said eGain marketing director Brian Couper. MCC International has held eGain's PR account, worth around £100,000, since it launched in the UK in 1998, but Couper said the company was not getting ...

Campaigns: Second opinion

into exactly how consumers form opinions about a company and the extent to which its internal best practices ...

Campaign: Corporate PR - Microsoft fights negative perceptions

Place To Work league in March 2003 to focus on HR, culture and internal comms. Objectives ... to organise a job swap between FT journalist Lucy Kellaway and Microsoft head of internal comms Winsper, who ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.