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Toyota launches digital teaser campaign for its latest sports car

of the new model at Goodwood Festival of Speed, before its release this summer.

RAC hires John Orriss to head marketing

Breakdown service RAC has appointed former News International sales director John Orriss to head...became sales director at News International last summer after leaving Sky, where he held the director ...

Apple cements most valuable brand status as UK's giants slide

and Tesco are international if not global and increasingly globalising their operations. It s a question ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...

Toyota brings 'Always a Better Way' global positioning to UK

Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Jaguar to air Homeland-themed ad

advertisers can become a little obsessed with trying to produce content for viewers, when there is already ...

The AA calls £7 million advertising review

The AA has put its £7 million advertising account up for pitch....picked up the 32 million integrated Saga account after an internal review. Saga had previously worked with a number of agencies on specific advertising projects, including McCann London and DCH. The AA ...

Adwatch (May 2) Top 20 recall: Audi

mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ... now have the song stuck in my head. Brand strategy verdict: 9 out of 10 Audi advertising ...

Unilever tops 2012 Marketing Society Awards nominations

contact Lisa Lione at lisa.lione@haymarket.com Full list of nominations Customer insight ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Hertz calls review of £10 million pan-Euro media

in 2009 after a pitch against Manning Gottlieb and OMD International, which held the UK and European ... . In 2011, Hertz consolidated its global advertising account into DDB. Before this, its advertising business ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.