Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
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M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
, was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...
Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
showing off their skills at an outdoor festival, while Calvin Harris plays his 'Let's go' single ... and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing ...
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
it says on the tin'. Do you have a marketing mentor? Bill Hewins, vice-president, international ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
