M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
, was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...
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'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's
Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
Total Media will be responsible for managing digital display advertising across consumer sites ... . "Our specialist media planners will collaborate with our internal digital teams to ensure that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
DMGT digital revenues to offset print revenues "within five years"
28 May 2012 | by John Reynolds
Digital advertising revenues at Associated Newspapers will exceed print advertising revenues...are struggling to offset the decline in print media and a tough print advertising market with digital revenues ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ... should be fully exploited to create a holistic advertising strategy. Marketers must be ready to use ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ... , tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ... . And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
25 May 2012 | by Matt Cartmell
The International Olympics Committee yesterday announced that Tokyo has made its shortlist ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ... and deliver a legacy of long-term benefits for Tokyo, Japan and international sport. Weber Shandwick ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
