Click 
to remove filters
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
The high street chain has hired Helen Lacey, chief press officer at Which?, as its senior PR manager. She has been brought in to handle the company s corporate, international, personal finance and social media comms as well as the promotional work around Debenhams.com. Focus PR account manager Kate ...
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ... . Use those deals struck in the US and elsewhere that have international appeal. - Don't overpay ...
Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... of the programme. We are well on track to become a truly international multi-channel retailer." M ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ...
Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ... , the retailer launched its "I did that" advertising campaign by McCann Erickson. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
