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statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ... should be fully exploited to create a holistic advertising strategy. Marketers must be ready to use ...
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...
, Snare's remit covers consumer and commercial marketing communications, internal communications, digital ... expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...
embargo before the press release was sent out in the UK and pitched to international news outlets ...
their own platforms. Brands need to be part of these worlds whether as advertiser, content provider and ...
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
, such as Kids Company and International Inspiration. Follow Sarah Shearman on Twitter @Shearmans ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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