28 May 2012
| by Sarah Shearman
it had used since it first advertised on TV in 2010.
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23 May 2012
| by Daniel Farey-Jones
was really engaging and who wasn t commonly used in advertising," he said.
"He's only ever done ads once ...
.
Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ...
staff with the brand via an internal communications programme, Gilbert revealed.
"We are beginning ...
22 May 2012
| by Matthew Chapman
Better Energy' advertising and in particular, to our new brand character.
"Bringing together 'Thank ...
22 May 2012
| by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
21 May 2012
| by Noelle McElhatton
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ...
there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
18 May 2012
| by Sara Luker
The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad.
The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share.
Rishabh Jaipuria, head of online ...
15 May 2012
| by Alec Mattinson
, wind or hydro-power developments.
The news follows a recent internal restructure in the Centrica ...
15 May 2012
| by Matthew Chapman
The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising .
British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...
15 May 2012
| by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ...
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury.
Ones ...
other online advertising.
Wang refused to break down revenues and declined to comment on pricings ...
04 May 2012
| by Noelle McElhatton
thief] can do nothing.
Will there be a play on consumer trust in advertising the Wallet?
I don ...