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Plusnet airs light-hearted manifesto ad

it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...

Media360: Virgin Media marketing chief on David Tennant signing

was really engaging and who wasn t commonly used in advertising," he said. "He's only ever done ads once ... . Gilbert credited the sponsorship with helping create internal advocacy for the brand, explaining ... staff with the brand via an internal communications programme, Gilbert revealed. "We are beginning ...

EDF adds brand character to Olympics reward-scheme push

Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...

Apple cements most valuable brand status as UK's giants slide

and Tesco are international if not global and increasingly globalising their operations. It s a question ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

Phone company Vectone seeks help to target UK black and ethnic market

The chosen agency will be asked to increase awareness of Vectone s low-cost international tariffs, targeting UK residents with family abroad. The ethnic market is overcrowded in the UK, with firms such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ...

Centrica plots overhaul of British Gas' comms

, wind or hydro-power developments. The news follows a recent internal restructure in the Centrica ...

E.ON targets British Gas with price freeze pledge

The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising . British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...

Twitter boss: UK brands 'driving ad innovation'

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.