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BA harnesses Facebook to help Brits home for Olympics

It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles. The airline, one ... ), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...

Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ...

Lufthansa introduces Berlin routes

radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ... sold its loss-making UK regional and international airline BMI to International Airlines Group ...

Helen Edwards: Why borderline decisions can make or break a brand

international congress, held every three years. This time, the organisers have reduced the consideration set ...

Ryanair celebrates 50% lift and record group profits

The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International Financial Reporting Standards (IFRS), despite higher oil prices and a deep recession in Europe, O'Leary said. It achieved a record post-tax profit figure of 502.6m ( 404.1m) after an exceptional cost of 57.8m ( 46.4m ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

guests a sense of connection wherever they travel those are our key advertising messages. We invest ... -mover advantage we were the first international hotel brand in China back in 1985, in India in the mid-1970s ... loyal customer base with international travellers. Follow Loulla-Mae Eleftheriou ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

different clientele" and reignite "passion and belief" internally after a turbulent decade for the airline

TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM...advertising, working across its global brand, local marketing, CRM and creative design. The network ...

Canada Tourism launches global ad review

The Canadian Tourism Commission has kicked off a review of its estimated £30 million international...Commission, which spends 3 million on UK advertising, was formed from a public-private partnership ...

Center Parcs TV ad banned

A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal.... Conditions apply. Book by 31 January 2012." But the Advertising Standard Authority(ASA) received a ... on holiday at the advertised price point, adding that the visual message of the ad was intended only as a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.