Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
and Tesco are international if not global and increasingly globalising their operations. It s a question ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
internal communication and engagement as external. Then there's the explosion of social media. 'When I ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... international expansion and long-term investment in quality communications and innovation. Yes ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made...marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... , especially if they re built on brands." In three years as chairman of the Advertising Association, I have not heard anyone put it better. Advertising can be a confusing, conflicted place . As Jeremy Bullmore ...
Cilla Snowball named new Advertising Association chairman
03 May 2012 | by Jeremy Lee
become the first female chairman of the Advertising Association....-change that we are seeing in the issues and opportunities across advertising. We've an ambitious AA team, energetic support from practitioners and a sharpened narrative on why advertising matters. My job ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
"demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ... behavioural advertising and respond to the EU's ePrivacy regulation. He said: "We need to achieve a balance ... -commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
When few brands have signed up to advertise on the 'next big thing' in social, it's tempting
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
