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The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's
It is giving away 240 flights, each matched with a Games ticket, from 20 selected international destinations, including former Olympic host cities Sydney, Moscow and Los Angeles. The airline, one ... ), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...
, was recently named Cannes Lions Advertiser of the Year. Follow Sarah Shearman on Twitter @Shearmans ...
Total Media will be responsible for managing digital display advertising across consumer sites ... . "Our specialist media planners will collaborate with our internal digital teams to ensure that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media...Mercer has been tasked with developing tailored print ad packages for advertisers, ahead of the Olympics, and with bolstering Scout London's integrated advertising proposition across its print, online and mobile device editions. His experience includes an 11-year tenure as advertising director for Radio ...
recounted to an International Advertising Association room about his personal trials when he had acquired ...
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ...
announced last week that he was moving to become director of comms at News International, to be replaced ...
Digital advertising revenues at Associated Newspapers will exceed print advertising revenues...are struggling to offset the decline in print media and a tough print advertising market with digital revenues ...
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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