Old Spice targets Twitter generation
14 Jul 2010 | by Daniel Farey-Jones
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users
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of global advertising strategy and creative excellence, at the Cannes International Festival of Creativity ...
The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users
of Mindshare's Global Invention Group, at the world's biggest TV market, MIP (which is held in Cannes every ...
's time for us to truly live up to all those great sentences we've created. Sitting in the last Cannes ...
months. We also failed to win gold at Cannes. Tough. Even tougher, considering that some of us already ...
look at the annual Cannes Report will tell you that. What I did not realise is that this quality ...
becoming a category at Cannes and looming large in PowerPoint presentations, this was already a part of our ...
Cannes Lions. Not because it was full of drama, but because of the death of the King of Pop, Michael ...
gunpowder and using it only to make fireworks. So here's an interesting new model. Don't treat Cannes ...
carrying off either Cannes Grands Prix or D&AD Pencils. This would seem to raise the question not only ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.