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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

that is evangelical in tone and delivery, his audiences are rapt. In a speech at the Cannes Lions Festival last ...

Stella Artois brings back Pulp Fiction for Facebook fans

The AB-InBev-owned lager has created the Cannes Cinema Club to "bring the spirit of Cannes to the UK". It also marks the brand's official sponsorship of the 65th Cannes Film Festival. The club ... by visiting the Cannes Cinema Club's Facebook home. There are more than two thousand pairs of tickets ...

Marc Pritchard interview: How P&G 'cracked' social ROI

's about. We started going to Cannes 10 years ago and that was a deliberate step. We were one of the first clients to go to Cannes because we wanted to be inspired by creative thinking . I love going to Cannes because I learn something completely new every year. In fact with our agency partners we have our ...

SXSW: Five hot topics at SXSW Interactive

is a 'head feed'. This is my first time attending, but I've always followed it online. It's my Cannes ... are seeing more clients than ever at Cannes, and the same trajectory is occurring at SXSW. The tables have ...

Helen Edwards: Real value can come at a higher price

research debrief, he deserves another Cannes Lion to add to the one he got for the Kantar logo. ...

RBS-branded rugby app converts 50,000 downloads

The average number of active players per match stands at 9,000 after two of the five rounds of tournament matches. The number of downloads parallels the success of Heineken's free Star Player app, for which AKQA won a Gold Cyber Lion at the Cannes advertising festival. The RBS app was conceived ...

Adwatch (Feb 15) top 20 recall: McDonalds

, overdosing on crap coffee with a bunch of marketing and advertising luminaries, as part of the first Cannes effectiveness jury. One of the most deserving Cannes Lion winning papers was for McDonald's - a redoubtable ... than the tasteless stuff that I endured in Cannes. Brand Strategy Verdict? McDonald's doing ...

Are marketers too fickle when it comes agency relationships?

so you are stronger together,' she says. 'A one-night stand, or "one-Cannes stand", would not offer ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

of the Year category at Cannes last year and is undoubtedly capable of designing the odd email and 'blasting ...

Five routes to social media success

since won at Cannes, as well as setting the benchmark for Twitter campaigns. A smart use of YouTube ...

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