Brand manager of the week: Natalie Cowen, Head of brand and communications, First Direct
08 Nov 2011
at Cannes'. ...
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RBS-branded rugby app converts 50,000 downloads
21 Feb 2012 | by Daniel Farey-Jones
The average number of active players per match stands at 9,000 after two of the five rounds of tournament matches. The number of downloads parallels the success of Heineken's free Star Player app, for which AKQA won a Gold Cyber Lion at the Cannes advertising festival. The RBS app was conceived ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year...Cometh Cannes, cometh the brands, or so the hype around this year's Cannes Lions International ... ad agency executives and those latest fans of Cannes, the major technology companies Google, Facebook ... and capabilities , and it seems the serendipity of Cannes, where senior brand marketers can meet ad-network chiefs ...
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a
08 Jul 2011 | by Simon Clift
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical...What's Cannes for? It used to be a get-together to celebrate the best of the craft by having a ... , maybe even exotic... But I find Cannes ville , at least, now bordering on tawdry. Mediocre ... attendance was from advertisers. So this has spawned a new side to Cannes. Senior agency execs use ...
Private View: Jon Williams and Paul Rees
01 Jul 2011
create value? And will any make it to Cannes next year? The Kaiser Chiefs do and will. The launch ... . I'm sure Kronenbourg will be in Cannes next year, but it will be in a plastic glass. Credit ... as it will ever get to Cannes. Europcar dramatises the extra hour you gain when they drop your hire car off ...
Clemenger BBDO Melbourne scoops PR Grand Prix
20 Jun 2011 | by Anne Cassidy
CANNES 2011: Ad agencies dominated the top awards in PR at the Cannes Festival of Creativity
PR industry needs to 'wake up' and integrate, say Lions judges
20 Jun 2011 | by Anne Cassidy
CANNES 2011: Ad agencies' domination of the PR Lions this year means the PR industry need to "wake...to competing at a global level with organisations that make a living doing this at Cannes." The jury noted ...
Private View: Gerry Moira and Tomas Leach
03 Jun 2011
TalkTalk commercial as I'm looking forward to spending most of Cannes sitting on Johnny Hornby's boat ...
Biggest brands: Top 100 online advertisers 2011
22 Mar 2011 | by Adam Wood
to the words of Unilever's chief marketing and communication officer Keith Weed, who spoke in Cannes last ...
First Direct launches spoof viral films
18 Oct 2010 | by Ben Bold
at this year's Cannes Advertising Festival for its First Direct Live campaign. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
