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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

that is evangelical in tone and delivery, his audiences are rapt. In a speech at the Cannes Lions Festival last ...

Mars named Cannes Advertiser of the Year

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year.... Mars, which is nearly 100 years old, won its first Cannes Lion in 1990 and a Radio Grand Prix in 2007 ... of Mars, said: "We are grateful for the recognition of the Cannes Lions Advertiser of the Year Award ... , Cannes Lions CEO, said: "Mars' creative and skilful approach to the brand communication of its diverse ...

Marc Pritchard interview: How P&G 'cracked' social ROI

's about. We started going to Cannes 10 years ago and that was a deliberate step. We were one of the first clients to go to Cannes because we wanted to be inspired by creative thinking . I love going to Cannes because I learn something completely new every year. In fact with our agency partners we have our ...

Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

. Campaign step-change Producing work that will win at Cannes is an important marker for Fielding. Kraft ... [senior vice president for marketing in the US] is also very funny and smart. She gave a talk at Cannes ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

. It was down to a lack of bravery, Chapman says, that UK agencies came away from Cannes last month somewhat ...

Cannes Lions Festival 2011: The Brands at Cannes

The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year...Cometh Cannes, cometh the brands, or so the hype around this year's Cannes Lions International ... ad agency executives and those latest fans of Cannes, the major technology companies Google, Facebook ... and capabilities , and it seems the serendipity of Cannes, where senior brand marketers can meet ad-network chiefs ...

Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a

The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical...What's Cannes for? It used to be a get-together to celebrate the best of the craft by having a ... , maybe even exotic... But I find Cannes ville , at least, now bordering on tawdry. Mediocre ... attendance was from advertisers. So this has spawned a new side to Cannes. Senior agency execs use ...

Saatchi & Saatchi, W+K, BBH, Dare and AMV lead UK hope in Film Lions shortlist

CANNES 2011: The UK put in a strong showing on the Film Lions shortlist, with 23 nominations.

Helen Edwards on Branding: No clear line of insight

Simon Law analysed the award-winning ads at the Cannes Lions festival over a six-year period, and came ...

Philips calls $100m global digital pitch

The advertising account, held by sister network DDB, is understood not to be affected by the review. The agency won the Grand Prix at the 2009 Cannes Advertising Festival for its "Carousel" online film for Philips' television range. The follow-up campaign this year, "Parallel Lines", took ...

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