07 Sep 2010
| by Mark Banham
Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who...director and senior partner at Prime Sweden the creator of the spots, said: "Carlsberg hit on a perennial ...
08 Apr 2010
| by Alex Brownsell
LONDON - Carlsberg has renewed its sponsorship of Wembley Stadium, signing a new four-year deal...Roberts, Carlsberg director of sponsorship and media relations, said the renewal supports both its ...
15 Apr 2010
| by Gemma Charles
LONDON - Carlsberg is to feature England manager Fabio Capello on its World Cup promotional...Normal 0 0 1 130 691 16 4 912 11.773 0 0 0 Capello will appear on all take-home packs of Carlsberg and Carlsberg Export alongside players Rio Ferdinand, Steven ...
the popularity of the Italian boss with fans. The move will mean that Carlsberg, which sponsors the England team ...
21 May 2010
| by Gemma Charles
LONDON - Carlsberg is to sponsor UEFA Euro 2012 in a move that extends its involvement...-fareast-language:#0400;
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It will be the seventh consecutive tournament with Carlsberg ...
on promotional activity in the run-up to the event. Carlsberg and UEFA are developing plans for fan activation up to and during Euro 2012. Carlsberg has already obtained all rights to the Man of the match ...
10 May 2010
Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer
05 Oct 2010
| by Alex Brownsell
Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ...
+HD, and four pairs of 3D glasses.
Carlsberg will back the promotion with a print and radio ad campaign ...
literature.
Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...
28 Apr 2010
| by Joe Thomas
LONDON - Carlsberg is bidding to increase its brand awareness in China with a novel one...will read 'Carlsberg is partner of Danish Pavilion in World Expo - Carlsberg Liverpool Cheer for World Expo'. Carlsberg took over the sponsorship of Liverpool in 1992. Liverpool's first sponsor ...
at Carlsberg, said: "We're delighted to have been able to bring about this momentous occasion. We believe it ...
24 Mar 2010
| by Gemma Charles
LONDON - Carlsberg UK has launched Eve, a 100% natural fruit spritzer drink, into the UK market...or wine glass. Research for Carlsberg UK has shown an increasing desire from women for products in the on ...
. Paul Davies director of brands and insight at Carlsberg UK, said: "The drinks industry has largely ...
04 Jun 2010
| by Joe Thomas
Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk...for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ...
-trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...
07 Jan 2010
| by Anne Cassidy
LONDON - Carlsberg has appointed OMD to handle its consolidated international media planning..., along with Carlsberg, The review included 22 markets in Europe and Asia including the UK, Germany, France, Russia, Hong Kong, Malaysia and Singapore. Carlsberg said in a statement: "As part of Carlsberg ...
supplier arrangements globally for all markets under the remit of Carlsberg Group. We are now pleased ...