07 Mar 1996
Carlsberg kicks off...Carlsberg kicks off
Carlsberg, the official beer sponsor of Euro 96, is launching Win
probably the best seats in the world through agency Promotional
Campaigns. There are 1,500 tickets on offer, with Matchballs and T-
shirts for runners up.
CIC plays Countrywide
CIC has ...
01 Sep 2003
| by Staff,
LONDON - Billington Cartmell has created a global through-the-line campaign for Carlsberg using...It is the first project for Carlsberg Breweries since the integrated communications agency ...
the existing Carlsberg brand identity.
A number of executions have been developed, depicting Carlsberg ...
execution, a Liverpool scarf unites the fans at Anfield to Carlsberg drinkers in bars around the world ...
04 Oct 2006
Carlsberg UK is to extend into the on-trade wine sector with the launch of a premium range called...The brewer is supporting the introduction of the wine with a direct mail
campaign, created by Rave. Cellar Selection is being promoted to 5000 existing Carlsberg corporate
customers as well as prospective on-trade wine buyers. The mailing offers background information on the wine, advice on food ...
23 Jan 2009
| by Gemma Charles
LONDON - Carlsberg UK has launched a new initiative aimed at helping the ailing pub sector market...of 6 pubs closing per day. David Scott, head of on-trade customer marketing for Carlsberg said: Now ...
23 May 2002
| by MARK KLEINMAN
Carlsberg, Nationwide, Umbro and McDonald's will soon have access
to a major direct marketing tool...will be of particular interest to Carlsberg, which last
week signed up as the FA's £30m men's football partner until ...
21 Oct 1999
| by IMELDA MICHALCZYK
Carlsberg-Tetley is supporting its Special Brew lager brand with
advertising for the first time...Carlsberg-Tetley is supporting its Special Brew lager brand with
advertising for the first time in seven years.
The pounds 1m press campaign, created by Saatchi s core market of men in the 35 to 54 age
range. Special Brew is the market leader in the super-strength sector.
...
09 Mar 2000
| by IAN DARBY
Carlsberg-Tetley has hired Claydon Heeley Jones Mason to develop
its first data-driven strategy...Carlsberg-Tetley has hired Claydon Heeley Jones Mason to develop
its first data-driven strategy for its super-strength lager brand,
Special Brew.
C-T wants to develop a closer relationship with Special Brew drinkers
through a full range of direct marketing and promotions activity.
Claydon Heeley ...
20 Oct 2003
| by Claire Billings,
and their relationship with football."
Billington Cartmell recently developed a global ad campaign for Carlsberg ...
of Carlsberg's England and FA Cup sponsorships and is also responsible for the Lucozade Sport promotional ...
15 Jul 1999
leadership of the dollars 1.6bn
UK toy market; Carlsberg announces plans to extend its brand with the
launch of Carlsberg Ice beer; Mazda launches an ad which viewers have
to video to understand. Only when ...
26 Oct 2007
Strongbow." The appointment comes after Carlsberg and Heineken announced plans to
form a consortium to bid ...