05 Sep 2011
| by Daniel Farey-Jones
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ...
to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...
05 Oct 2010
| by Alex Brownsell
Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ...
+HD, and four pairs of 3D glasses.
Carlsberg will back the promotion with a print and radio ad campaign ...
literature.
Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...
04 Jun 2010
| by Joe Thomas
Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk...for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ...
-trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...
10 May 2010
| by Matt Williams
LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official...and interviews with some of the stars. Paul Davies, the director of brands and insight and Carlsberg UK, said ...
07 Jan 2010
| by Anne Cassidy
LONDON - Carlsberg has appointed OMD to handle its consolidated international media planning..., along with Carlsberg, The review included 22 markets in Europe and Asia including the UK, Germany, France, Russia, Hong Kong, Malaysia and Singapore. Carlsberg said in a statement: "As part of Carlsberg ...
supplier arrangements globally for all markets under the remit of Carlsberg Group. We are now pleased ...
01 Oct 2009
| by Arif Durrani
LONDON - Carlsberg Breweries, parent to beer brands Carlsberg, Tetley and Tuborg, has started a...and is defending the business against a number of other local incumbents. A Carlsberg spokesman confirmed ...
is being led by Carlsberg senior vice president, sales and marketing Khalil Younes, who joined the company ...
to be significantly lower than actual spend. Carlsberg's spend across Europe has fallen in the past five years ...
01 Oct 2009
| by Ian Darby
LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ...
will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ...
and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
18 Aug 2008
| by Staff
LONDON - Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion...Carlsberg is the Liverpool shirt sponsor, and had been planning a promotion, set to run ...
". The Liverpool Echo, which is owned by Trinity Mirror, reported that Carlsberg received emails and letters about ...
by fans. Keld Strudhal, marketing director of Carlsberg International, told the newspaper: "It ...
01 Jul 2008
| by Sundip Chahal
The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ...
-established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ...
. Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
27 May 2008
Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through...starting on Saturday, as part of an on-air and
online tie-up. The Carlsberg-sponsored show, which ...
and
competitions to win Virgin Radio-branded cases of Carlsberg, barbecues
and tickets to next month's Glastonbury ...
show, promoting Carlsberg's official partner status with the
tournament. Ian Hannaford, marketing ...
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