Carlsberg 'fan academy' by Fold7
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
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Pick of the Week - Fold7/Carlsberg
17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg. The creative director on the ad was Ryan Newey, who worked with creatives ... it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
Carlsberg biker cinema stunt proves YouTube hit
26 Sep 2011 | by Sara Kimberley
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen. Carlsberg introduced its new strapline ...
Carlsberg signs year-long ad deal with Sky Sports
05 Sep 2011 | by Daniel Farey-Jones
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...
Carlsberg 'that calls for a Carlsberg' by Fold7
05 Sep 2011
Carlsberg is launching a year-long television campaign in conjunction with Sky Sports, with Fold7...The 1.5 million partnership sees Carlsberg becoming Sky Sports' first-ever channel partner. ...
Carlsberg 'Everest' by Fold7
14 Jul 2011
Carlsberg returns to UK TV sets for the first time since April.
Carlsberg 'team talk' by Saatchi & Saatchi
10 May 2010
Carlsberg has launched a star-studded World Cup ad to promote its status as the official beer
Legends deliver team talk in Carlsberg World Cup ad
10 May 2010 | by Matt Williams
LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official...and interviews with some of the stars. Paul Davies, the director of brands and insight and Carlsberg UK, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
