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Carlsberg posts 12% lift following World Cup marketing
17 Aug 2010 | by John Reynolds
Carlsberg, the Danish brewer, has attributed marketing investment as a key factor in its 12% uplift...activity around this year's World Cup. Carlsberg invested in marketing ahead of, and during, this year ... flat market share development in recent years. Areas of growth for Carlsberg were Asia and Eastern ... . Jorgen Buhl Rasmussen, chief executive of Carlsberg, said: "The group's performance was strong ...
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