03 Dec 2009
| by James Quilter
LONDON - Carlsberg is launching a tactical promotion around tomorrow's draw for the Fifa World Cup...Carlsberg, which is the official England sponsor, will be running a campaign in the national press ...
Carlsberg did " line and shows the teams it would pick out for England's group - Vatican City, Guatemala and Lapland. The press campaign is part of Carlsberg's planned activity throughout December. Another brand ...
18 Aug 2008
| by Staff
LONDON - Carlsberg has apologised to Liverpool FC fans and abandoned plans to run a promotion...Carlsberg is the Liverpool shirt sponsor, and had been planning a promotion, set to run ...
". The Liverpool Echo, which is owned by Trinity Mirror, reported that Carlsberg received emails and letters about ...
by fans. Keld Strudhal, marketing director of Carlsberg International, told the newspaper: "It ...
08 Apr 2008
| by Nikki Sandison
LONDON - Carlsberg has overtaken Stella as Britain's best-selling family of lagers for the first..., the Carlsberg family has now overtaken the Artois family to become the nation s favourite. Like Stella, Carlsberg has a rich advertising heritage. Saatchi Saatchi created Carlsberg s famous Probably the best ...
of all Carlsberg brands have risen by nearly 18% to 495m pints over the year to end of March 2008 ...
17 Oct 2007
| by Nikki Sandison
LONDON - Carlsberg and Heineken are planning to form a consortium to bid for rival brewer Scottish...The brewing groups said that there was no guarantee an offer would be made but they plan for Heineken to take control of S N s business in the UK and some other European markets, with Carlsberg taking charge of the rest of the company. This includes S N s East European brewer Baltic Beverages Holding ...
06 Sep 2007
| by Darren Davidson
LONDON - Bryan Ferry is to star in Carlsberg's latest TV ad, as the 'support act' to three out...Cup 2007, is the latest instalment in the lager brand s long running World according to Carlsberg ...
the intrepid three singing from a karaoke machine, with a strong chorus from the Carlsberg backing singers. Ferry said: It was great to be part of Carlsberg s latest ad campaigns. I love the concept and I had ...
24 Jul 2007
| by Charlie McCathie
LONDON - Carlsberg is launching a retail promotion offering consumers a free bet via Coral...purchase any promotional pack of Carlsberg, Carlsberg Export, Tetley s Smoothflow or Tetley s Original ...
the comfort of their home. Ged Lowry, head of customer marketing at Carlsberg UK, said: Retailers who ...
Premiership and Fulham Football Club, while Carlsberg is the official sponsor of Liverpool FC and was a ...
03 Jul 2007
| by Alex Donohue
LONDON - Design agency SiebertHead has created the branding identity for Invenio, Carlsberg's first...Invenio, which incorporates wines from eight countries, including Chile, South Africa and France, will be marketed by Carlsberg as a global product that will appeal to wine enthusiasts across the world. SiebertHead has created the branding identity for Invenio, which is Latin for, to discover , including ...
02 Feb 2007
| by by Alex Donohue
LONDON - Carlsberg is to launch a Billington Cartmell-created on-pack promotion to tie...The drinks firm is offering a pair of Wembley season tickets via promotional packs of Carlsberg and Carlsberg Export in Asda stores from the middle of February. Billington Cartmell has created an instant win mechanism for one particular pack of Carlsberg, which will entitle two people to attend all sporting ...
03 Oct 2006
| by by Sarah Woods
LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England".
The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...
24 Aug 2006
| by by Sarah Woods
LONDON - Carlsberg has struck a deal with Uefa to extend its sponsorship of the Uefa Cup and Uefa...-final through to the final itself.
Carlsberg's relationship with Uefa has existed since 1988, while the brand ...
, sponsorship of Liverpool Football Club, the Carlsberg Cup in Hong Kong and The FA Cup.
In addition, Carlsberg signed up in February as one of the four founding partners of the new Wembley Stadium in a four ...