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Carlsberg is trialling a fruit-based alcoholic drinks brand aimed at pub-going women. Eve
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Carlsberg has abandoned plans to run a Bank Holiday free beer promotion with The Sun, after
motto. We are loyal to our brands and seek out Carlsberg beers in the local pubs - we are fined if seen ... from the Royal Box at Wembley after a couple beers classed as working hours? - What is Carlsberg like ... within Carlsberg, including the chance to work overseas in the majority of the company's international ...
Carlsberg has signed a six-figure content-led sponsorship deal with Virgin Radio to run through...starting on Saturday, as part of an on-air and online tie-up. The Carlsberg-sponsored show, which ... and competitions to win Virgin Radio-branded cases of Carlsberg, barbecues and tickets to next month's Glastonbury ... show, promoting Carlsberg's official partner status with the tournament. Ian Hannaford, marketing ...
Carlsberg is expanding its web presence with a digital marketing drive based on key dates...The first phase will focus on the FA Cup Final at Wembley on 17 May. Consumers who log on to www.carlsberg.co.uk/facup can enter a competition to win two tickets for the match between Portsmouth and Cardiff City. Other dates earmarked for promotions include next month's Glastonbury Festival, bank holidays, Halloween ...
Carlsberg has appointed Graphico as its lead digital agency as part of a strategy that will see
's not always necessary. At Carlsberg for 14 years, he was rewarded for his loyalty by being appointed brand...this experience and remains willing to learn. 'Carlsberg is a very visible brand and people tend to give you a ... for Carlsberg's Tuborg lager, sales of which have risen 17% across Europe over the past year. The company has ... . The campaign adds to the music credentials of Carlsberg, which replaced Budweiser as the official beer ...
LONDON - Carlsberg has extended its music credentials by agreeing a partnership deal with the world...The Danish brewer will use the events as a platform to support the relaunch its Tuborg brand in the UK. The brand was relaunched in the UK April and is aimed at the youth market. Tuborg is Carlsberg ... Gathering and 02 Wireless Festival. The three-year deal builds on Carlsberg s partnership with Glastonbury ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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