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Food & Drink: Carlsberg calls for a fresh approach
08 Dec 2011
Carlsberg's latest marketing drive - That Calls for a Carlsberg....Campaign That Calls for a Carlsberg Client Carlsberg UK PR team Salt Communications ... , the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work. Objectives To communicate the launch of Carlsberg's new ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
