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The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
As well as its ongoing status as the "Official Beer of England", Carlsberg was also a title ... of the sponsorship activity were to drive awareness of Carlsberg's association with Euro 2004; communicate the core message of "Your Country Needs You"; and drive traffic to Carlsberg's purpose built Euro 2004 micro ...
OMD has won the £40m pan- European account for Carlsberg after the beer giant decided.... The Omnicom-owned agency, which already looked after the Carlsberg business in Germany, as well as a few major ... . Carlsberg highlighted its intention to consolidate its European-wide media account when it announced the review in November last year. At the time, a Carlsberg spokesman said that it was uncertain about how ...
ZenithOptimedia has lost its hold on the UK arm of beer giant Carlsberg's media account, with OMD...Young said: “We were a strong partner for Carlsberg in the UK, delivering them outstanding work. “However, this was always going to come down to a pan European decision.” Both OMD and Carlsberg, which ...
Carlsberg has announced a review of its European media planning and buying accounts, worth about...-wide account at £33m. Alex Myers, vice president of marketing and innovation at Carlsberg, is leading ... company spokesman added that Carlsberg was undecided about how many agencies it would end up using ...
Carlsberg has announced a review of its European media planning and buying accounts and flagged its...Carlsberg has announced a review of its European media planning and buying accounts, worth about ... and innovation at Carlsberg, is leading the process together with key marketing directors from subsidiaries ... buying in all markets." A spokesman for Carlsberg said only the incumbents would pitch and, while ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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