18 Aug 2009
| by Alex Brownsell
LONDON - Carlsberg is trialling a fruit-based alcoholic drink aimed at women drinking in pubs....drinks repertoire,' said Carlsberg UK marketing manager, Ian Hannaford. There really is nothing else ...
by Carlsberg in Switzerland and is sold in several countries across the world. Earlier this year, Molston ...
23 Jul 2009
| by Noel Bussey
LONDON - Carlsberg has called a review of its global advertising account. The brewer has approached...the relationships that Carlsberg agencies hold in local markets. The Carlsberg UK account is handled by Saatchi ...
, Carlsberg handed Saatchi Saatchi in the UK the advertising account for its San Miguel brand without a pitch. Carlsberg took over the UK marketing and distribution of San Miguel in November last year ...
02 Jun 2009
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while
Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's
Champions League final between Barcelona and Manchester United. The fans
that have produced the most popular ...
19 May 2009
| by Ed Kemp
LONDON - Carlsberg, the shirt sponsor of Liverpool FC, is eyeing a naming-rights sponsorship...-fareast-language:#0400;
mso-bidi-language:#0400;}
Carlsberg has sponsored Liverpool for nearly 20 years, making ...
. 'It is vital that Carlsberg works with the fans,' warns Tim Crow, chief executive of Synergy, a ...
's Carlsberg.' Crow cites the heritage the brand has built up in relation to the club. 'It would be in pole ...
12 Mar 2009
| by Ed Kemp
LONDON - Carlsberg UK has hired Saatchi & Saatchi as its lead agency to promote its San Miguel beer...According to the brewer the brand will take on a fresh positioning which will be backed by a 5m marketing drive, spanning TV, cinema and print. The first work breaks in May. Saatchi Saatchi already has a long-standing relationship with Carlsberg UK, having developed its Probably' campaign which ...
11 Mar 2009
Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish...Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish drinkers some light relief from the recession. ...
06 Mar 2009
LONDON - Did the public take comfort from Carlsberg's recession-themed ad for the Irish market?...Play the video above to find out Watch Carlsberg 'thatchers' by Irish International BBDO Video produced by Vox Pops International on behalf of Campaign. ...
26 Feb 2009
Another nice addition to the long running 'Carlsberg Don't...' series. This time Carlsberg doesn't do Mondays. We see Kevin in a lift being greeted by a host of women, a colleague tells him that he's wanted by his boss, who calls him in not to fire him but to give him a much better job with a much bigger ...
26 Feb 2009
Carlsberg has embraced viral marketing for the latest instalment in its long-running Probably ...
at Kingsmeadow, the home of AFC Wimbledon, in the Carlsberg FA Trophy match against Torquay in February 2008 ...
to miss an away game at Bromley. The announcement then finishes with: Carlsberg don t do wives ...
26 Feb 2009
Carlsberg has signed up singer Bryan Ferry to star in its latest TV campaign as part of a 13m spend on media in 2007. The ad will debut during the opening ceremony of the Rugby World Cup 2007, on ITV1 on September 7th. The ad was produced by Saatchi and Saatchi and directed by Vaughan Arnell ...