Carlsberg logo on Liverpool's shirt to appear in Chinese
28 Apr 2010 | by Joe Thomas
LONDON - Carlsberg is bidding to increase its brand awareness in China with a novel one...will read 'Carlsberg is partner of Danish Pavilion in World Expo - Carlsberg Liverpool Cheer for World Expo'. Carlsberg took over the sponsorship of Liverpool in 1992. Liverpool's first sponsor ... at Carlsberg, said: "We're delighted to have been able to bring about this momentous occasion. We believe it ...



