Carlsberg 'fan academy' by Fold7
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
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Pick of the Week - Fold7/Carlsberg
17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg. The creative director on the ad was Ryan Newey, who worked with creatives ... it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
LBi wins pitch for Carlsberg digital
03 May 2012 | by Campaign staff
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
Carlsberg biker cinema stunt proves YouTube hit
26 Sep 2011 | by Sara Kimberley
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen. Carlsberg introduced its new strapline ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
