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LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
Carlsberg has ousted rival Carling as official beer of Tottenham Hotspur Football Club in a three...The six-figure tie-up sees Carlsberg sign up its seventh Premier League club, extending its ... -tier club except Liverpool, of which it is the official shirt sponsor. Carlsberg has secured exclusive ... ties, Carlsberg is official beer and sponsor of UEFA and the Football Association. Last week ...
Carlsberg is introducing for the first time in the UK a premium beer brewed especially...Carlsberg Christmas Beer, based on a traditional Danish recipe, is intended to build on the brand's Danish heritage. A dark Continental-style lager, it has crystal and chocolate malts to give it a ... have taken a traditional Danish recipe and adapted it to suit the British palate,' said Carlsberg ...
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Chris Lewis has been appointed marketing controller at Carlsberg, responsible for Carlsberg
Carlsberg has announced a review of its European media planning and buying accounts and flagged its...Carlsberg has announced a review of its European media planning and buying accounts, worth about ... and innovation at Carlsberg, is leading the process together with key marketing directors from subsidiaries ... buying in all markets." A spokesman for Carlsberg said only the incumbents would pitch and, while ...
Carlsberg has devised a Best Fan award to run alongside its sponsorship of the MTV Europe Music...Carlsberg has devised a Best Fan award to run alongside its sponsorship of the MTV Europe Music Awards. The Europewide campaign begins with a TV ad and poster launch, which breaks this month. ...
The lager boosted sales by tapping into the wave of patriotism generated by Euro 2004. Carlsberg...Carlsberg to plan two public relations coups. It arranged for readers of The Sun and Daily Mirror who won ... . And it photographed England players holding a Carlsberg-branded England flag - an image that was used across half ... broadcasting from Lisbon, frequently mentioned the Carlsberg team out there, and it was made clear ...
Carlsberg is celebrating the 25th anniversary of its famous advertising slogan, Probably the best...Carlsberg is celebrating the 25th anniversary of its famous advertising slogan, Probably ... to its chorus, the film cuts to present-day images of the Carlsberg sign hanging in bars, pubs ... that the lone salesman is, in fact, the founding father of Carlsberg - and that his future was to be brighter ...
Carlsberg is to launch premium bottled beer Tuborg in supermarkets in the second quarter
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