17 May 2012
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
16 May 2012
| by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ...
in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
11 May 2012
| by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg.
The creative director on the ad was Ryan Newey, who worked with creatives ...
it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
22 Dec 2011
| by Gemma Charles
The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations.
David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...
20 Sep 2011
| by Sara Kimberley
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The competition campaign, a collaboration between brand owner Carlsberg UK, Channel 4 and Bauer Media ...
international media account for Carlsberg.
After winning the competition Wroe jetted off to Las Vegas to meet ...
at Carlsberg UK, said: "Both us and LMFAO were blown away by Josh s creativity and ideas for the video ...
05 Sep 2011
| by Daniel Farey-Jones
Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ...
to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...
05 Sep 2011
Carlsberg is launching a year-long television campaign in conjunction with Sky Sports, with Fold7...The 1.5 million partnership sees Carlsberg becoming Sky Sports' first-ever channel partner.
...
14 Jul 2011
Carlsberg returns to UK TV sets for the first time since April.
26 May 2011
| by John Reynolds
and Carlsberg at agency Prospective Marketing, O'Shea jumped ship to Nestle and General Mills' joint venture ...
Carlsberg as brand manager for Tetley's Bitter, helping launch a TV campaign and exploiting its England rugby sponsorship.
O'Shea describes his time at Carlsberg as putting him right at the coal face. 'I ...
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