23 May 2012
| by Jamie Robertson
that historically Carlsberg has done very well in its activation, and something that we have seen it revisit ...
16 May 2012
| by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London...Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation ...
in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...
09 May 2012
| by John Reynolds
Former Carlsberg marketer Gareth Roberts has been hired by Warwickshire County Cricket Club with a...Roberts, who was head of sponsorship at Carlsberg, will promote the 25,000-seater stadium in Birmingham as a venue for weddings, conferences and exhibitions. Roberts will also seek a naming-rights partner.
However, Warwickshire County Cricket chief executive Colin Povey said it was unlikely ...
15 Jun 2011
| by Oliver Luft
Carlsberg has signed a deal with The Football Association (FA) that extends the larger brand's long...The deal runs until 2014, improving Carlsberg's sponsorship rights, and comes ahead of the FA's official unveiling tomorrow of rival Budweiser as its new FA Cup sponsor.
It is thought that Carlsberg ...
rights.
Carlsberg's commercial links with football date back to 1992, when it signed up as Liverpool ...
18 May 2011
| by John Reynolds
with Carlsberg. The Danish lager brand has a secondary sponsorship deal with the FA Cup. Sources said The FA ...
30 Sep 2010
| by Maisie McCabe
Tetley's, the Carlsberg-owned bitter brand, has signed an 18-month, multimillion-pound sponsorship..., and is part of a planned 5 million investment in bitter brands from Carlsberg.
The idents for the sponsorship, created by Carlsberg UK's integrated marketing agency Billington Cartmell, will be shown ...
02 Sep 2010
| by Daniel Farey-Jones
-Kia, Carlsberg and McDonald's.
In May the brand signed up as the official electronics partner of the Tour ...
23 Jun 2010
| by Jacob Mathias
endured a tough week. Heineken fell 42.9% on the previous week, while Carlsberg slumped 50%.
Hitwise ...
09 Jun 2010
| by Joe Thomas
Carlsberg's Tuborg lager has replaced Amstel as the official beer of The Big Chill festival, after
08 Jun 2010
| by Gemma Charles
against our regulations'. Carlsberg, however, claims it will not take action, despite being the official ...
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