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Champions League final peaks at 10.6 million on ITV1

According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...

Carlsberg signs year-long ad deal with Sky Sports

Carlsberg has struck a year-long £1.5m partnership with Sky Sports that will put a series of 20 TV...The campaign by creative agency Fold7 aims to get Carlsberg out of the fridge and into the hands ... to reaffirm the brand proposition of Carlsberg as a reward, following the global relaunch around the line, "That calls for a Carlsberg", in April. They will run on all four Sky Sports channels and Sky Sports ...

Product placement makes Dolce Gusto top brand on screen time

me Naked 84 Hollyoaks salon and Two Pints of Lager Carlsberg 84 Vera, Emmerdale ...

OMD takes top spot on Thinkbox TV Planning Awards shortlist

The Omnicom-owned agency has been shortlisted twice in the Integrated Category, first for its work on 'Winning the World Cup for Carlsberg' and 'Christmas Invitations to Feel Good' for high-street retailer ... the Nation OMD UK Carlsberg Winning the World Cup for Carlsberg OMD UK Boots ...

Carlsberg and Sky join for on-pack promotion

Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... +HD, and four pairs of 3D glasses. Carlsberg will back the promotion with a print and radio ad campaign ... literature. Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...

Tetley's signs deal to sponsor ITV4 shows

Tetley's, the Carlsberg-owned bitter brand, has signed an 18-month, multimillion-pound sponsorship..., and is part of a planned 5 million investment in bitter brands from Carlsberg. The idents for the sponsorship, created by Carlsberg UK's integrated marketing agency Billington Cartmell, will be shown ...

30 under 30: the winners - Part One

and Carlsberg and is responsible for 100m of media billings. Connaughton started in TV, but last year s move ...

Legends deliver team talk in Carlsberg World Cup ad

LONDON - Carlsberg has launched a star-studded World Cup ad to promote its status as the official...and interviews with some of the stars. Paul Davies, the director of brands and insight and Carlsberg UK, said ...

ITV2 at ten years old

200 advertisers including Mars and Carlsberg-Tetley. Since 2005, ITV2 hits have included catch ...

This Is What I Do: Adrian Swift, etv Media Group

have better ideas than me. What is it like to work at etv? If Carlsberg made offices ... (only ...

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