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How to get ahead in marketing Part IV: Time for a story
11 Sep 2007 | by Jonathan Turner, Linsay Leslie-Miller
-of-mouth discussion - think of Smash, Cadbury s Flake, Nescafe Gold Blend, British Airways, Tango, Carlsberg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
