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companies: AB InBev, Bacardi Brown-Forman Brands, Beverage Brands, Carlsberg, Diageo, Heineken, Molson Coors ...
The agency benefited from its work on Carlsberg and Heineken s bid for rival brewer Scottish Newcastle. It advised the target firm on the potential 10bn acq uisition. Smithfield also worked on the second biggest deal of January - advising Akzo Nobel on its 8bn bid for Imperial Chemical Industries ...
, Carlsberg and Heineken (following its takeover of Scottish Newcastle) - controlling three ...
. Carlsberg (with 21 per cent newspaper recall) also garnered extensive editorial, on the back of its TV ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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