03 Apr 2012
| by Gemma Charles
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month.....
The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand.
According to Carlsberg, the design is intended to reflect the Danish capital s urban ...
05 Apr 2011
| by Alex Brownsell
Carlsberg is to overhaul its marketing strategy, in a bid to emphasise its heritage and add a...rewarding themselves with a Carlsberg. Ads will carry the new strapline "That calls for a Carlsberg".
It is understood that Carlsberg's long-term tagline: "Probably the best beer in the world", will continue to appear ...
was devised by creative agency Fold7.
Speaking at a launch event at the Carlsberg Museum in Copenhagen ...
07 Sep 2010
| by Mark Banham
Scandinavian agency Prime Sweden has created a series of films for Carlsberg aimed at young men who...director and senior partner at Prime Sweden the creator of the spots, said: "Carlsberg hit on a perennial ...
23 Jun 2010
| by Mark Banham
Budweiser and Carlsberg, according to the online intelligence service Experian Hitwise. ...
15 Jun 2010
| by Gemma Charles
. Since then, industry body The Portman Group has collected pledges its from members, including Carlsberg ...
08 Jun 2010
| by Gemma Charles
against our regulations'. Carlsberg, however, claims it will not take action, despite being the official ...
01 Jun 2010
| by Alex Brownsell
, including a potential "lead partner" for Wembley. Umbro and Carlsberg have already re-signed as "Official ...
11 May 2010
| by John Reynolds
deal with Carlsberg and will appear on take-home packs of Carlsberg and Carlsberg Export, alongside a ...
30 Sep 2009
| by Staff
has worked for clients including KFC, Carlsberg and Unilever, from The Partners where he was client ...
18 Aug 2009
| by Alex Brownsell
LONDON - Carlsberg is trialling a fruit-based alcoholic drink aimed at women drinking in pubs....drinks repertoire,' said Carlsberg UK marketing manager, Ian Hannaford. There really is nothing else ...
by Carlsberg in Switzerland and is sold in several countries across the world. Earlier this year, Molston ...
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