Planet Media - A speed-read guide to the major developments of the week
29 Jul 2008 | by Media Week
with Carlsberg. CLIENTS - Coca-Cola reviews Coca-Cola is reviewing its global marketing strategy, which ...
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This Is What I Do: Adrian Swift, etv Media Group
16 Sep 2008 | by Staff
have better ideas than me. What is it like to work at etv? If Carlsberg made offices ... (only ...
MediaVest lands £5m Heineken account
23 Jul 2008 | by Sarah Crawley-Boevey
The decision to move the account, thought to be worth 5m, comes after the beer brand bought rival Scottish Newcastle as part of a consortium with Carlsberg. Publicis Groupe's MediaVest already handles the media planning and buying for Scottish and Newcastle. The three companies are now due to integrate ...
Brand Barometer - Carlsberg scores a winner
01 Jul 2008 | by Sundip Chahal
The new Carlsberg ad first aired on 15 May and was screened again on 13 June. Coinciding ... -established approach and slogans used by Carlsberg of: "If Carlsberg made ..." and "Probably the best lager ... . Carlsberg's continued sponsorship of the sport and its football-related ads will continue to establish a ...
Sky surveys red button factor
01 Jul 2008 | by Media Week
Using Sky View and TNS Worldpanel data for interactive campaigns for Warburtons bread, Carlsberg ... . It was also found that 54% of those interacting with the campaigns who bought Carlsberg were new buyers, while 25% of Warburtons buyers were new to the brand. Of the three brands, Carlsberg experienced ...
New alcohol marketing rules introduced
04 Jan 2008 | by Isabella Piasecka
The Portman Group, whose member companies include Bacardi-Martini, Carlsberg UK, Diageo, Pernod Ricard UK and Scottish Newcastle, has ruled in its latest code of practice that alcohol branding must not appear on children s replica sports shirts, under sponsorship agreements signed after 1 January 2008 ...
The Future of TV - On-demand marks a new era for TV ads
30 Oct 2007 | by Lucy Rouse
, and there are no centre-breaks. Carlsberg was the first brand to advertise, with a cut-down version of its Old Lion ad ...
In brief
17 Apr 2007 | by Media Week
The National Express Group is to join Umbro and Carlsberg as the third and final official sponsor of the England football team and the FA Cup until 2010. In its first football sponsorship, the company gets advertising, branding and hospitality rights at Wembley Stadium and will provide dedicated coach services ...
Sport exceeds first distribution target
17 Oct 2006 | by Robin Parker
issue. Advertisers to date have included Apple, Sony Ericsson, Renault, Dell and Carlsberg ...
Sport exceeds first distribution target
17 Oct 2006 | by Robin Parker
issue. Advertisers to date have included Apple, Sony Ericsson, Renault, Dell and Carlsberg ...
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