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flooding in for Coca-Cola in the marketing world. This year alone, beer brand Carlsberg overhauled its ...
The Omnicom-owned agency has been shortlisted twice in the Integrated Category, first for its work on 'Winning the World Cup for Carlsberg' and 'Christmas Invitations to Feel Good' for high-street retailer ... the Nation OMD UK Carlsberg Winning the World Cup for Carlsberg OMD UK Boots ...
1994-1999: Brand director, Carlsberg 1999-2007: Director, personal and small business marketing ...
. It contributed to the agency's recent work on Carlserg's new 'That calls for a Carlsberg' campaign with outdoor ...
. Carlsberg emphasises its masculinity, with the strapline "putting up the new table and shelves this bank holiday, that calls for a Carlsberg" in The Independent, The Times, and the Daily Mirror. ...
readers to "make a difference". Carlsberg asks readers of The Independent "hunting for the perfect pub this Easter?" while suggesting "that calls for a Carlsberg". The ads also appear in The Times ...
Matt Williams is disappointed that the "adventurous overhaul" of Carlsberg's marketing strategy has
Carlsberg has grand ambitions: it aims to double the profit of its flagship lager brand by 2015 ... campaign to date, Carlsberg is putting serious money behind the statement. However, in the UK market ... -through, there are questions about whether the latest strategy, which introduces the strapline 'That calls for a Carlsberg ...
Carlsberg is to overhaul its marketing strategy, in a bid to emphasise its heritage and add a...rewarding themselves with a Carlsberg. Ads will carry the new strapline "That calls for a Carlsberg". It is understood that Carlsberg's long-term tagline: "Probably the best beer in the world", will continue to appear ... was devised by creative agency Fold7. Speaking at a launch event at the Carlsberg Museum in Copenhagen ...
Other big brand signatories are Sainsbury's, Carlsberg and Mars. A key pledge outlined in the deal is the development of a new sponsorship code on responsible drinking while McDonald's, Pizza Hut and KFC have agreed to place calories on their menus from September this year. Last week Marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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