Brand strategy: Making Coke's brand fizz
13 May 2011 | by Alex Brownsell
flooding in for Coca-Cola in the marketing world. This year alone, beer brand Carlsberg overhauled its ...
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Which ads were most shared in 2011?
09 Dec 2011 | by Ben Hall
,104 858 978,963 shares 12. Carlsberg 'bikers ...
FMCG brands winning in the World Cup - the last eight
05 Jul 2010 | by Neil Jenkinson
, social occasion. A walkover. Walkers 4 Pringles 0 Budweiser v Carlsberg Budweiser ... instant win' for Budweiser. Carlsberg s team talk promotion, on the other hand, appears on 2.5 million ... contribute with their own team talk. Carlsberg has put a lot of money into it and not cut any corners. It has ...
BBH scoops Heineken UK
30 Jan 2009 | by Noel Bussey
acquisition of Scottish & Newcastle as part of a consortium with Carlsberg. BBH declined to comment ...
BBH scoops Heineken UK
29 Jan 2009 | by Noel Bussey
of Scottish Newcastle as part of a consortium with Carlsberg. BBH declined to comment and Heineken had ...
OFT clears $52bn Anheuser-Busch acquisition by InBev
18 Nov 2008 | by Ed Kemp
attract sales by switching to competing premium lagers such as Kronenbourg 1664, Carlsberg Export ...
Pubs face sobering times
18 Nov 2008 | by Gemma Charles
are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...
Carlsberg restructures marketing department
11 Nov 2008 | by Gemma Charles
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Draughtmaster barbecue ad was 'misleading'
22 Oct 2008 | by Staff
The ad, by Saatchi and Saatchi, showed the man using the Carlsberg Draughtmaster at a barbecue. The voiceover on the ad said: "Probably the best barbecue accessory in the world. The ASA said: "We concluded ... the product was unsuitable for outdoor use. Carlsberg has agreed not to show the ad again. ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
. Carlsberg lager sales grew 36% on the back of a competitive pricing and promotional position against rival big names. It continues to be supported by its award-winning 'World according to Carlsberg' ads. John ... -165 170-175 -5 3 Carlsberg 160-165 115-120 36 4 Foster's 135-140 135-140 0 5 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
