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Brands commit to public health responsibility pledges
15 Mar 2011 | by Gemma Charles
Other big brand signatories are Sainsbury's, Carlsberg and Mars. A key pledge outlined in the deal is the development of a new sponsorship code on responsible drinking while McDonald's, Pizza Hut and KFC have agreed to place calories on their menus from September this year. Last week Marketing ...
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Pubs face sobering times
18 Nov 2008 | by Gemma Charles
are contemplating where to go next. The big four - Carlsberg, Coors, InBev and Scottish Newcastle - all have long ... . Carlsberg has started a consultation among its marketing team in response to the decline of the sector ... to post a year-on-year sales decline in organic beer. Later this month, Carlsberg will unveil ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
