NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
Borkowski PR is forced to tone down its irreverent PR Mission impossible style campaign for Carlsberg ...
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Mergers and Acquisitions: Public interest sparks new lobbying growth - Under Margaret Beckett companies are finding it hard to predict which takeovers will be referred to watchdogs, which in turn has meant more opportunities for lobbyists
20 Feb 1998 | by SOPHIE BARKER
giants Bass and Carlsberg-Tetley, despite conditional clearance from the MMC. The merger would have ...
FOCUS: SPONSORSHIP; Sponsors enjoy a sporting chance
09 Feb 1996 | by JEREMY SLATER
the appeal of television in terms of sponsorship, but also targeting. Carlsberg, a former sponsor ... valuable thing to do, but our strategy behind Carlsberg Export changed and we decided not to renew our contract, explains John Slade, marketing controller of Carlsberg. The company has no current ...
NEWS: STOP PRESS
26 Jan 1996
Carlsberg-Tetley redirects regional PR...Carlsberg-Tetley redirects regional PR Carlsberg-Tetley is terminating contracts with its three regional PR agencies: Craigie Taylor in Guildford, Birmingham-based Seal PR and Harrison ... for Carlsberg and Tetley Bitter. However PR for alcoholic soda Vault, Carlsberg ice beer and alcoholic ...
NEWS: STOP PRESS
03 Nov 1995
will report to head of corporate PR Lisa Spiro. Carlsberg-Tetley revamps PR structure Carlsberg-Tetley s centralised its public relations structure this week as part of a move to concentrate its marketing efforts on its core brands Tetley Bitter and Carlsberg. PR managers in Leeds ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
